The Global Sustainable Tourism Council (GSTC), Cruise Lines International Association (CLIA), the Municipality of Kotor, and the Port of Kotor in Montenegro joined forces for the destination assessment in the historic port city. The agreement was announced during CLIA’s Port and Destination Dialogue in Hamburg, Germany, last year.
The GSTC Destination Assessment took place between September 2023 and July 2024 . It was conducted by the GSTC and co-funded by CLIA jointly with the Municipality and Port. The assessment process, which included local stakeholder consultation, helped the city identify priorities with respect to destination management as well as any potential gaps and key risks.
Kotor is a key cruise destination in the Adriatic Sea. Nestled against stunning mountains, the city is designated as a UNESCO World Heritage Site. With a history that predates Homer, Kotor continues to embody the essence of its ancient past. The assessment aimed to set the foundation for a sustainability action plan for the city.
The GSTC Destination Criteria (GSTC-D) covers four pillars of destination sustainability: destination policy and planning, community involvement and benefits, management of cultural assets, and management of environmental and natural resources.
The GSTC Destination Assessor, Dr. Ioannis Pappas, conducted an assessment of current tourism activities and management approaches. The assessment included a 4-day onsite visit by the assessor, who interviewed relevant authorities and stakeholders to verify compliance with the GSTC-D through 8 stakeholder group meetings and 20 site visits, concluding on 64 key stakeholders participation, including representatives from national and local government, the private sector, NGOs, academia, and local residents. There was also a kick-off meeting with the mayor and an opening and closing workshop.
Dr Ioannis Pappas, GSTC Director for the Mediterranean Region said “As the GSTC Assessor for Kotor, I commend the strong commitment of the local authorities and stakeholders in undertaking this important assessment. The collaboration between the Municipality of Kotor, the Port of Kotor, and CLIA has been invaluable in establishing a baseline against the GSTC Criteria. This assessment provides a clear understanding of Kotor’s current position and identifies the necessary actions to enhance sustainability performance in the coming years. By respecting its unique status as a UNESCO World Heritage site, Kotor is well-positioned to design strategies that preserve its cultural and natural assets while advancing sustainable tourism development.”
“I want to congratulate the city and port of Kotor for the successful completion of the destination assessment. The beautiful city of Kotor has a unique cultural heritage, and this study will set the foundation for a sustainable action plan for the city. We are pleased to partner on this study as we believe that collaboration is key to responsible destination management. Cruise tourism brings positive social and economic benefits to communities, and we want to help destinations to manage tourism responsibly so that they remain great places to live and to visit,” said Julie Green, Deputy Director General, Europe, CLIA.
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